BMW Films are da bomb, yo.

Archived from my old Xanga blog:

BMW Films are da bomb, yo. Hehe. At first I thought it was lame, extremely commercial, and nothing but an elongated, glorified advertisement. Now I’ve changed my mind. Go to http://www.bmwfilms.com and see! There’s a relatively new project going on called “The Hire.” It’s crazzy cool. I commend BMW because, unlike some companies, and movie studios who just don’t know what to do with the Internet, BMW has learned that the Web is a mighty thing.

They came up with the idea to release 5 short films featuring their cars in the plot. But, these aren’t just any short films. They called in 5 talented directors (Including John Frankenheimer, and Wong Kar-Wai)! I know I sound like a human billboard but this is fantastic. It’s so refreshing to see such high quality shorts available on the Web. The most recent flick I watched was the Ang Lee (Crouching Tiger Hidden Dragon) BMW short, Chosen. It was beautiful. The music was especially riveting because it seemed almost outside of the story. Light and sometimes fanciful despite the intensity of the action on screen. To see an Asian feel added to a mostly European/Westernized car-chase style genre is entertaining indeed.

I also cannot wait until the last film is released, Powder Keg, which was directed by Alejandro Gonzalez Innaritu! My favorite so far is Super Star directed by Guy Ritchie and starring his famous wife, whom you probably know or should. It was funny as hell, and had that hip Guy Ritchie feel that you can’t miss.

Finally, all the films can be viewed with a special player also offered at the BMW films site. Similar to our beloved DVD movies, you can watch the entire short with the original soundtrack, or with the Director’s Commentary. The Player also gives all the info, summaries, and bio’s necessary for full enjoyment. The movies are roughly 6.5 minutes long each, and also include 90 second sub-stories directed by Ben Younger (Boiler Room) which link all the movies together by some sub-plot that I’ve yet to understand because there are two I have not seen yet. These films are excellent and I recommend them to any Net Film addict.

Important Note: It’s silly, but nonetheless I feel cool! You’ll notice that the sub-story after Chosen involves a man who places his items in a tray in order to pass the prison metal detector. The guard sneaks a peak at the man’s belongings and glances past a business card with www.cbmlt.com written on it. Well, after the sub short was finished, I wondered if there was any meaning to it. I opened up a browser window, typed in cbmlt.com and was met with a pop-up password verification window. Not really knowing what to do, I tried typing in “BMW.” Wouldn’t you know it, it let me into this strange directory that featured “Top Secret” files linked to a BMW car that was witnessed during a surveilllance run, some kind of political scandal, and a train bombing. I’m not quite sure how all this links together, but I have a feeling the final sub-story is gonna kick major ass. Check it out if you’re interested.

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